blows, blew, blown, blowing

to blow up
phrasal verb

To become popular or successful quickly
  • 1The video blew up overnight and got millions of views.
  • 2Her new song blew up on the charts.
When something gets a lot of attention or many people start liking it in a short time, we say it is very successful very fast. For example, a song that many people listen to and talk about soon after it is released has this kind of quick success.
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People often use "blow up" when talking about videos or posts on social media that suddenly get thousands of views or likes.
during a lunch break at work
Unexpected Success
Thomas
Have you heard about that new app everyone's talking about?
David
Yeah, it's amazing how it managed to blow up overnight.
Thomas
I know, right? It's all over social media now.
David
I guess they really hit the jackpot with their marketing strategy.
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Similar to "to blow up":
  • 1go viral
  • 2take off